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40% of smokers incorrectly think nicotine causes cancer - No Smoking Day: PHE advises going ‘cold turkey’ is least effective way to quit

No Smoking Day 14 March 2018
  • Recent PHE report shows widespread false belief that nicotine replacement therapies (NRT) such as patches and gums are harmful 
  • Similar misperceptions were reported for e-cigarettes, which while not risk-free carry a small fraction of the risk of smoking;1
  • This confusion may be linked to people’s perception of the risks of nicotine;
  • PHE’s advice on No Smoking Day is that going ‘cold turkey’ is least effective way to quit
  • You’re four times as likely to succeed by getting expert support from a stop smoking service and using a quit aid. 

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